This is the side of music that creates income for artistes. Music publishing deals with the promotion and management of copyright-protected musical works. There are companies that are made for this job alone. It may sound like a simple task but music publishers put a lot of work into marketing a song.
Music publishing is the business of developing, protecting and valuing music. The job of the music publisher is quite different from the record label. The record label is responsible for everything about the artiste while the publisher is tied to the music.
The responsibility of a music publisher goes as far as;
Acquiring the music
From the get go, the publisher’s business is with the music and the music only. Therefore acquiring a solid record is always the desire of music publishers. With a good record and the right marketing strategies, success is inevitable. As an artiste, it is very important that firstly, you work on creating a good record that matches the expectations of a music publisher before work can begin.
Registering and Marketing the music
When the song is recorded and made into a masterpiece, it is the duty of the music publisher to register the music with the appropriate collecting societies and agencies.
Primarily, the development, marketability and success of thesong is what is most important to publisher. They go the extramile of providing the artiste with all the facilities needed to pushthe music.
They manage the business and legal side of the copyright of the song. It is their duty to get the song licensed and marketed.
Often, the music publisher produces demo recordings and the printed music. They also produce promotional materials like; electronic press-kits, sampler CDs, study scores, brochures and others.
Promote songwriters and composers
The songwriters and the publishers work together than any other crew of the music production. Since their jobs extend to finding a songwriter and composer, they can promote them. They can get them to work with performers, broadcasters, and record companies. If skilled enough, the music publisher can offerguidance and advice in best marketing strategies to adopt inpromoting the song(s)
The relationship between the publisher and the writer is always solid. It is mostly supported by a publishing contract that states the rights and obligations of both parties.
Collection, distribution and payment of royalties.
Songwriters and composers are paid royalties earned after a deduction of administration fee. These royalties are usually fixed at a percentage rate in which the artiste earns more. An artiste is entitled to royalties each time their song is reproduced on CD, Vinyl or MP3, played in public, on radio, on television, downloaded, streamed, performed live or synced to a piece of visual media. Publishers also secure licenses for the use of an artiste music. They help develop skills, plus they will take care of the administrative aspects, leaving an artiste to focus on what they do best – creating music!
In conclusion, we can see that there is a place for every hustlerin the music industry. One doesn’t really need to have the singing or writing talent to go into this world. Even the businessman can be a music publisher.
So, if you are a songwriter, the music publisher is the angel you need to find but be quick to note that it’s not all that glitters that’s gold. We enjoin you to Stay relevant in your world whilst you enjoy it.